Reach
There is no point in having an intranet if nobody uses it. Reach helps you to understand how many of your employees are reaching the intranet and in what areas of your organisation. Reach can be affected by access, such as limited access to technology, as well as knowledge (or lack thereof) of the intranet and its purpose.
Usage Metrics
Understanding how frequently employees are using the intranet and how long they stay connected will provide you with a solid indication of how engaged your employees are you’re your intranet. Usage can be measured in a variety of ways:
- the number of logins
- the number of unique logins
- duration of logins
- the number of visits to a page/section/article
- duration of page/section visit
- bounce rate
Employee Engagement
Usage metrics easily identify how many employees are accessing your intranet and its content, but it doesn’t inform you how actively engaged they are with it. Employee engagement can be tracked through:
- downloads
- comments (and comments to comments)
- likes (and other ratings)
- shares
- follows
- amount of user generated content
- percentage of completed profiles
Content Quality
While content quality is generally perceived as subjective, there are some indicators which can assessed to determine content quality.
- Is the content up-to-date?
- When was the content last updated?
- Document length – is it excessive? This is particularly important in terms of video lengths and file size which can affect a user’s ability to access content.
- Does the content have tags/appropriate meta-data to improve searchability?
Productivity
Enhancing productivity is one of the primary reasons for a new or improved intranet. Though tied into several metrics previously mentioned, productivity can be best measured by recording a collection of common tasks used across the organisation and measuring the time, ease, and completion rates of each. This also provides insight into specific user behaviour and clear evidence of any issues or failings of the intranet.
Employee Satisfaction
Although employee satisfaction is a subjective measurement of intranet success, it can provide a wealth of information regarding the qualitative data of your intranet. Afterall, the intranet is intended for employees.
Employee feedback can be collected using surveys, polls, and ratings. Ensure that questions encompass all areas of the intranet and its performance such as content, design, accessibility, usability, search functionality, and overall efficiency. It is important that all requests from employees regarding feedback are promoted to increase participation.