Engagement Ideas
We'll discuss ideas to engage your target users, as best suited to your organisation's culture. For example:
Prior to launch / day of launch
- teaser posters
- branded treats in common rooms / coffee stall in foyers
- promotional stickers e.g. "I the intranet"
Intranet activities
- staff booth in the common rooms / staff meetings - laptop and camera to assist with profile completion
- prize draw for staff who fill out their profile (see below)
- Scavenger hunt competition / onboarding - completing key tasks
- Add your biography to your profile
- Add a document or page to your favourites
- Submit a news story or event
- Create a forum post or comment on someone else’s
Senior management engagement
- ensuring all senior management have completed profiles ahead of launch
- are active on the site at launch (e.g. commenting, posting)
Content Calendar Post-Launch
Create content schedule for first month. What will be published each day?
For example:
- Summaries of feedback and the Project Team's reponses
- Launch of new features, OR advertise existing features
- Summary of engagement e.g. number of comments / likes / posts
- Summary of profile completion
- Competition winners
- Success stories (unrelated to intranet) from sites outside the centre
- Encourage shout-outs (accolades of other staff and/or teams in the Staff forum)