Intranet engagement Formula Part 3 | Modelling interest

Here’s a reminder of the three interest criteria

Screenshot 2021-04-08 at 15.01.12.png

These three criteria can be applied to our container of gold bars to define the three dimensions of the box

And for a site with 100% interest, in each dimension will be at 100%.

Now let’s imagine that half the user-base visited the site once every other day, and viewed 10 pages each visit.

Each of our three dimensions will be half filled. 

Now bear in mind our third criteria says that 10 pages should be viewed per day, so if 10 pages are viewed every other day then our third criteria will also be 50%. 

You can see here that our interest is now less than 100%. 

Screenshot 2021-04-08 at 15.09.11.png

In fact you can probably use common sense to see that our interest in this case would be 1/8th, or 12.5%

But mathematically multiplying the three dimensions together gives the same result.

Screenshot 2021-04-08 at 15.01.49.png

Intranet engagement formula Part 4 | Modelling activity

About SMLWRLD

SMLWRLD is a London-based SaaS intranet provider, with team members working around the globe. In addition to delivering seamless internal communications, knowledge management, collaboration and transactional tools, SMLWRLD intranets are a vital tool for businesses in their quest for sustainability, staff wellbeing and greater Corporate Social Responsibility.

To find out more, contact SMLWRLD Managing Director Dan Jones at contact@smlwrld.io or on +44 (0)207 502 3591.

Published On

18/04/2021

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