So here is our complete engagement model.
You take the raw data (the bottom row) and feed it into the model and out comes the engagement score.
As you can see there is much more to it than just a single engagement score.
The model has three key strengths. Firstly, each metric is meaningfully combined with the other metrics to build up a rich model of a site’s engagement. The model can be drilled into and explored, and it makes a powerful diagnostics tool.
The second major strength is that all relevant aspects of a site’s activity are included, so you get a truly complete picture of your engagement.
And finally, everything measured in terms of a site’s own potential.
It does not rely on internal benchmarking or any subjective methods.
This means that sites can be meaningfully compared to other sites.